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The growing impact of blogging on consumers

Look at any product you bought and try to remember how you come to know about it. Be it clothing, food, vehicles, or any other small or big thing, you first see it somewhere on the internet. And then knowingly or unknowingly you purchase it. Sometimes, you don’t even want the product to still buy it, just because it is on your mind. And a two pair blog will attract you both to a product and service.

How a person’s image affects your decision

Blogging is one way to put a product on your mind. Fashion blogging or food blogging are the two most common types which can easily put something on your mind. Just because you like an actor or actress, it becomes easier for brands to associate their products with them. And when you see your favorite people using them, you feel like buying one for you.

Similarly, any food blogger you follow suggests some food item, like oats, noodles, or a place in your city, you try to find that specific product. That is how blogging impacts your mind and forces you to buy a product.

Blogging has a wider reach

These days it is very common that people search the internet before buying anything. And that is exactly where SEO does its job. Whenever you search for a product, you get blogs, articles, ads related to that. And you see so many related products and their benefits. Blogs will then tell you about all the uses and make you look for that product and buy it.

It attracts you to the websites

You will notice that most of the shopping sites have a separate blog section. This is because when you read the blog you can get the product on the same site and you buy it. Rather than searching the product on a different site, you get it on the same site. Also, there is a sense of getting the correct product. Imagine reading about a specific hair care product, and you get a link in the blog itself. The chances of buying from that link are almost a hundred percent. Because you feel that whatever the article was talking about this product has it all.

Blogging also impacts the service industry

Not only tangible products get a market because of blogging. The services are also being sold through them. Whenever you read about a particular task, take the example of getting a license. Now you were reading it to know the procedure, but in the blog, you will get some links that will tell you about different agents who can help you.

And, finally, rather than carrying out processes on your own, you will hire an agent. This does not mean that blogs are not good. They are surely useful for both, the readers and the businesses. Because as a consumer you come to know about new products and various options of service providers. And for businesses, the obvious result is increased sales and increased profitability. Apart from sales, they get new customers and therefore blogging is also a marketing tool for them.

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